Competitive Intelligence

Competitive Intelligence (CI) levels the playing field quickly and accurately.

CI involves the gathering and analysis of information on one or more of the following:

• competitors
• suppliers
• distributors
• joint venture partners

 Mystery Shopping

Mystery shoppers go undercover as customers to identify strengths and gaps in customer service:

• courtesy

• product knowledge

• response time

• other service criteria

In Canada, Competitactics offers a Mystery Shopper program to members of local  chambers of commerce.